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KNOW THY BUSINESS BUILDING YOUR SUCCESS ON AWARENESS AND A PLAN

As we are well into 2024, my focus on this article is on planning, awareness and accountability in your business. I believe that awareness, or understanding, is a core principle in business success...
By Chris Cruger
In Articles
Tuesday, May 7, 2024

Q & A with Jake Johnson

Q: There seems to be a division between the publicly traded companies and regional and local acquirers. Can you expound on the strategy and target markets for the public traded companies vs. m...
By Jake Johnson
In Articles
Tuesday, May 7, 2024

HOW TO STOP CUSTOMERS FROM FIXATING ON PRICE

Increasingly am hearing that people are choosing cremation not because people in their markets want cremation but BECAUSE THEY CAN’T AFFORD BURIAL. YIKES!    In the May 2010 issue of The...
By Alan Creedy
In Articles
Tuesday, May 7, 2024

THE MORAL DILEMMA WITH PRENEED

If you choose the woman in distress, you’re a hero; if you leave her behind, you could be seen as a first-class heel. Or do you choose your old friend? You owe him a major favor, and you have a per...
By by Kenn Peterson
In Articles
Monday, April 1, 2024

You Want 10 REASONS FOR ADDING PET LOSS SERVICES to Your Business? HERE THEY ARE!

In recent years, there has been a growing recognition of the profound bond between humans and their pets. As a result, the demand for pet-related services, including pet loss services, has surged. ...
By by Coleen Ellis
In Articles
Monday, April 1, 2024

In a Battle Between Preneed Trust and Insurance: WHICH FUNDING METHOD COMES OUT AHEAD?

When exploring a funding method for your funeral home’s preneed program, you have two choices: trust or insurance. There are pros and cons to both that we will explore here. The preneed trust-insu...
By by Bill Williams
In Articles
Monday, April 1, 2024

“WHAT’S NEXT?” 5 WAYS TO BE AMAZINGLY HELPFUL AFTER A FUNERAL

Even if you don’t hear it out loud, “What’s next?” is the question almost every family asks after a funeral. They’ve spent so much time focused on honoring the life of their loved one, but they’re ...
By Payton Thompson
In Articles
Friday, March 1, 2024
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Previous Posts

The Healing Power OF ESTATE CLOSURE

Many funeral directors wonder if it’s their responsibility to help their families with estate matters. It isn’t something that has regularly been done in the past. Usually, efforts in this area are...

“WHAT’S NEXT?” 5 WAYS TO BE AMAZINGLY HELPFUL AFTER A FUNERAL

Even if you don’t hear it out loud, “What’s next?” is the question almost every family asks after a funeral. They’ve spent so much time focused on honoring the life of their loved one, but they’re ...

Improving Staff Morale

If funeral professionals are always taking care of families, who is taking care of funeral professionals? A recent study by Passare examined the future of the funeral home workplace by surveying m...

Guiding Compassion

The funeral industry is a delicate and essential sector, providing support and solace to grieving families during times of loss. The success of a funeral home hinges on the caliber of its staff. Hi...

Embracing The Future Of Funeral Service

The hiring process often feels like an uphill battle for many funeral home owners. Unfilled roles, not enough qualified candidates, frustrated staff, and time & money invested. And we hear from...

Soliciting and Managing Online Reviews: Do's and Dont's

Online reviews, whether on Google, Yelp, or any online directory, can feel like a minefield if you don’t have a strategy for managing them and using them to your advantage. A tough review can leave...

Why Do You Want a Career in Funeral Service?

It’s a question all of us get asked at some point after deciding funeral service is the career we’ve decided to pursue. I could easily ask a rebuttal question: Why don’t you want to be a funeral di...